The Mass Decline Of Childhood Identity And The Social...

Throughout modern society, children have become the primary consumers of marketing (Hill, 2011, p. 348). As the documentary Consuming Kids illustrates, infants are easily deceived by society, culture, and especially media scams (Barbaro, 2008). Marketing has shifted the focus of children from traditional playing to various consumerist desires. This paper will explore the causes of the mass decline in childhood identity and the social implications involved. The impact of marketing for children will be examined through its effects on culture and society, children’s identity, consumerist tendencies, the increase in need for media and their effects through symbolic interactionism. Jennifer Ann Hill states, Consumerism has led to a host of seemingly endless needs for sophisticated electronic media technology, making it increasingly difficult to provide children with an environment that allows for creativity or original thinking (Hill, 2011, p. 352)*** and the presence of this marke ting is the catalyst to several different issues in the development of children (Hill, 2011, p. 352). In this report, I will contend that marketing is detrimental to the growth of children shaping youth to become lifelong consumers and how it is a societal problem. Society is established through the cultural views and production of the individuals inside. The views of the individual can be driven by capitalism or societal norms. Under Marxist theory, the nature of society was determined primarilyShow MoreRelated The Sociology Analysis of Food and Food Ways Essay1841 Words   |  8 PagesAlthough eating is a vital part of survival, with whom, how and where we eat are not. 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